International Conference on Branding in Higher Education: Practices and Lessons Learned from Global Perspective
By Ministry of Education and Training-Vietnam (MOET),
SEAMEO RETRAC & Nha Trang University (NTU)
Nha Trang, Vietnam, August 10-12, 2009

MOET, SEAMEO RETRAC and NTU will be jointly organizing this international conference on "Branding in Higher Education: Practices and Lessons Learned from Global Perspectives" in Nha Trang, from August 10-12, 2009.



Branding in Higher Education: Practices and lessons learned from global perspectives


The implications of branding in higher education
Quality assurance and accreditation in higher education
The lessons and practices learned from global perspectives


To provide a forum for educational administrators and educators to share theories, practices and lessons learned, and to present their research as well as to exchange information on the development of branding in higher education;
To promote collaboration and cooperation among educational institutions on national, regional, and global basis.


The conference will include presentations on a wide range of topics related to the main and sub themes by local and overseas speakers. Highlights of these are papers by the following plenary and featured speakers:

  • H.E. Prof. Dr. Nguyen Thien Nhan, Deputy Prime Minister, Minister of Education and Training, Vietnam
  • Prof. Dr. Said Irandoust, President, Asian Institute of Technology
  • Prof. Dr. Phan Thanh Binh, President, Vietnam National University, Ho Chi Minh City, Vietnam
  • Prof. Dr. Karen Symms Gallagher, Dean, Rossier School of Education, University of Southern California, USA


The conference attracts the participation of about 150 senior administrators, professors, educational experts, etc. from different HE institutions both locally and internationally.