Training Course on “Branding in higher education”, December 13-14, 2018
With the aims of helping universities and colleges in successfully developing relevant strategies for their institutions’ brand development, the training course on “Branding in higher education” will be conducted within two days in December 13-14, 2018. Issues discussed in the course include concepts and definitions on brand and branding, role and benefits of branding, strategies and tools for developing brand in higher education, and so on. Participants of the training course are administrators and officers who are responsible for developing brands at higher education institutions.
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